The Elite Shopper's Competition

Entrepreneurial Idea: The Elite Shopper

• While shopping online, a purchaser places his or her favorite items onto a wish list. The purchaser takes the items that were chosen and while on line makes an appointment time with the store's stylist. The stylist will hold the items and when you arrive for your appointment, places the items into a dressing room for you to try on. When showing up for the appointment, facial recognition of the purchaser is performed by a store computer and he or she is escorted into a dressing room to try on the items. After shopping, the purchaser's finger is scanned by another computer and the selected items are automatically charged to the purchaser's credit card.

My Competitors: The Elite Shopper

COMPETITOR URL: http://www1.bloomingdales.com/about/shopping/personal.jsp

• Bloomingdales personal shoppers is similar to the Elite Shopper Experience because we both identify the customers taste in clothing and pick out pieces that we feel are similar to the customers style. We both keep up with trends consistently and work with the customers schedule. Though we are similar in these aspects, Bloomingdales delivers the merchandise where as the Elite Shopper Experience is an in -store experience wherein the customer comes in to specifically buy the clothing. Bloomingdales also has their personal shoppers register the customers' important dates on their calender; reminding them to come into their store when a birthday, anniversary, or special occasion draws near.

COMPETITOR URL: http://www.cakestyle.com/

• CakeStyle differs from the Elite Shopper Experience because it is a seasonal styling service rather than a shop-when-you-please service. Rather than coming in-store like you do for the Elite Shopper Experience, your clothes are shipped straight to your door where you can choose what you love and return what you don't. We are similar because the styling service is a free part of the experience. Their goal was to make shopping less time consuming and the Elite Shopper goal is to make shopping more personal while also making shopping less hassle free.

After researching for companies and services similar to mine, I discovered ways I can improve my idea greatly. I would possibly add a delivery service, special occasion reminder service, and add an aspect of making returns more quickly to make the experience less time consuming. Through researching companies similar to mine, I've discovered more ways to improve my entrepreneurial idea.