Social Media and The Elite Shopper

Entrepreneurial idea: "The Elite Shopper."

• While shopping online, a purchaser places his or her favorite items onto a wish list. The purchaser takes the items that were chosen and while on line makes an appointment time with the store's stylist. The stylist will hold the items and when you arrive for your appointment, places the items into a dressing room for you to try on. When showing up for the appointment, facial recognition of the purchaser is performed by a store computer and he or she is escorted into a dressing room to try on the items. After shopping, the purchaser's finger is scanned by another computer and the selected items are automatically charged to the purchaser's credit card.

Social Media Lecture:

• Social media and customer service now work hand in hand. Compliments, complaints, or comments can be made through Twitter, Facebook, Instagram, etc. and this puts companies in a place where they have an opportunity to interact with customers. If such complaints are made, brands are given the chance to fix the problem. If compliments are posted by satisfied customers, it results in great press for the company. In either event, social media is imperative to the company's clout and online reputation. My 'Elite Shopper' idea relates to social media because of our loyalty to customer service. If someone is unhappy with our organization, they can complain through our many social media outlets.

• Customers are sure to enjoy our new way of shopping as it integrates online shopping with in-store shopping like never before. Shoppers can tweet about our products, share them on Facebook, and we are able to get early warnings of issues before other shoppers see them. We can get feedback from our customers, and learn from that feedback in positive ways.

• More importantly, engaging our customers online is pertinent to success. Getting shoppers involved online means free positive press if our job is done well. Not only does this mean positive posts by shoppers, but this also means that our company can give people an experience that makes them feel unique. By engaging with customers online, they will feel special and important; a key ingredient in making this what I intended it to be - an Elite Shopper's Experience.