Final Post

The Elite Shopper Experience started out as an idea where shoppers could add their favorite items into a shopping bag and by the time they arrived in the store their clothes would be waiting for them. Personalized shopping could never be easier; customers pick an appointment time with the store of their choice and the items they added to their cart would be waiting, to their specifications, in a changing room. Through facial recognition technology, customers would be spotted the second they walked through the door and would immediately be taken care of by employees.

Originally, my idea had nothing to do with social media. I had not factored any social media networks into my online application and later decided to add this feature to the app. i want to add a customer service line through Twitter and Facebook. Doing this will help us engage with our customers, help them if they are unhappy with the service, and it also gives The Elite Shopper Experience free press if customers are satisfied.

Through Facebook and Twitter, customers can also share the brands products, their stories about the experience, and let others know about their elite shopping moments as they go. Customers can also check in through Foursquare and if the store allows, the customer can access a discount or coupon, which will help to bring them back to the store in the future. This will create initiative for them to return and tell their friends about the service.

Another important aspect added to The Elite Shopper Experience is the delivery feature. This feature let's shoppers decide whether they want to go in-store to try on the clothes, or have the clothes delivered to their house. If the clothes delivered don't fit or are not to the customer's taste, they can ship it back for return and refund. This will make shopping time much less consuming. I also added the special occasion reminder feature which tells customers when a special occasion may be coming up according to their schedule. Once reminded, customers will realize they need something new to wear and make an appointment with the store or have something delivered.

Through research, I discovered ways in which I could improve my idea. Adding social media outlets, a delivery-system option, and a special-occasion-reminder setting to The Elite Shopper Experience will definitely make the idea more appealing to customers. To make this idea a reality, I would need to contact elite stores that are interested in making personal shopping easier and more exclusive. Once they gained interest, I would have to explain the costs of installing the facial recognition system and how much of their customers' info would be stored in our database. If their interest continued, the feature could begin implementation and The Elite Shopper Experience would be available to that stores' customers.